Client – An East Yorkshire Holiday Park
A picturesque luxury lodge park offering both ownership and rental options, nestled among lakeside views and rich wildlife in the heart of East Yorkshire.
The Challenge
When the holiday park approached us, their social media presence was underperforming:
- No presence on TikTok
- Fewer than 800 followers on Facebook
- A stagnant Instagram with minimal engagement
- Existing content was sales-heavy, dull, and unengaging
- Organic posts were not converting into enquiries or bookings
- The park had no interim marketing strategy while awaiting a new Sales & Marketing Manager
They needed an urgent, short-term social media transformation to inject life into their brand and drive genuine business results.
Our Solution
We stepped in for a 6-week interim project, taking full ownership of their organic social media across Facebook, Instagram, and TikTok. Our approach focused on:
1. Capturing the Park’s Unique Lifestyle
We visited the park to gather high-quality video and photo content that showcased:
- Luxury lodges (interiors and exteriors)
- Breathtaking lakeside views
- Wildlife and natural beauty
- On-site experiences and relaxing atmospheres
2. Creating a New Visual & Content Identity
We reimagined their brand on social media:
- Balanced lifestyle storytelling with strategic promotions
- Designed posts to feel aspirational, not “salesy”
- Integrated seasonal offers and limited-time deals subtly into engaging content
3. Platform-Specific Strategies
- TikTok: Created short-form, native-style videos highlighting the peaceful lifestyle and unique lodge features
- Instagram: Curated a cohesive grid aesthetic and used Stories to showcase behind-the-scenes and daily park life
- Facebook: Leveraged community-focused posts and boosted reach through strategic organic engagement
The Results (in just 6 weeks)
✅ 1 luxury lodge sold directly from a social media enquiry
✅ Multiple lodges rented for the Summer 2025 season
✅ 450%+ return on investment (ROI)
✅ Significant follower growth across all platforms
✅ Re-engaged audience with improved content performance, reach, and engagement metrics
✅ A fully refreshed and high-performing content bank handed over to the incoming Sales & Marketing Manager
Client Impact
“We had no idea our park could look like this online. The content was stunning, the strategy was smart, and the results spoke for themselves. This campaign gave us real momentum before our new marketing hire started.”
— Client Representative, East Yorkshire Holiday Park
Conclusion
This project is a prime example of how creative storytelling and strategic organic social media can drive tangible sales—even in a short timeframe and with no paid ads. By turning passive posts into powerful brand experiences, we brought the park to life online and turned social into a true sales channel.
