With over 20 years of practical, in‑the‑trenches marketing experience, I’ve helped organisations of every size — from global companies and leading academic institutions to small businesses and ambitious start‑ups — build clarity, sharpen their strategy, and create marketing that actually works.

I’m the author of The Small Business Digital Marketing Playbook, a guide written to help business owners cut through the overwhelm and take confident, strategic action in a fast‑moving digital world.

Across my career, I’ve worked closely with senior leaders, supported founders through pivotal growth moments, and coached teams navigating complex strategic challenges. I’m also a qualified coach, bringing a people‑centred, practical approach that helps professionals think clearly, make better decisions, and move forward with purpose. (And yes — I’ve even stepped on stage as a keynote speaker, though that was a little while ago now.)

Today, my mission is simple: to make strategic marketing accessible, actionable, and genuinely effective for the people who need it most.